While instant messaging with one of the readers I was asked whether I’d prefer to have few established online earners or many small ones that would add up my income to a good sum each month.

My immediate response was “excellent question! you just gave me something to blog about”, obviously I had other posts waiting on the dashboard, but since I felt my answer to him wasn’t a satisfying one, I decided to get this one done first.

The short answer is: I prefer to have few established websites over many small earners. Below you can find 6 reasons for my preference, but remember that many more dis/advantages can be found in both sides, there is no wrong or right here as long as your actions are valid; everyone should choose their preferences according to their own needs, goals and considerations, and I chose mine.

Choosing Few Money Makers Over Many Small Earners

 
1. Are small earners really that easier to manage?
Many webmasters are tempted into the concept of building many small earners because they assume it’s easier than developing, establishing and managing few big assets, but is it really that easier? I once read a blog-comment, the guy was basically saying “I make $3/day from my blog, now all I have to is build 50 more blogs like that and start making $150/day!”

If you have the same thought in your mind, take the daily time and effort put in that $3 blog and multiply it by 50, would you be able to handle it? If you’re all into “websites that take no time to handle” scheme, read the next point.

2. Every website is a separate case, after all.
Another reason webmasters like the idea of small earners is the belief that they can buy a domain, modify a theme, throw some text, load the site with ad blocks, do that process x50 times and watch the cash rolling in.

Of course they don’t take specific niche characteristics into consideration because the whole point of small earners is little maintenance time, nor they consider any individual site a business, and this is why most of their assets end up making $8/month instead of $8/day.

I also wonder how much experience they will gain because basically what they’re doing is experimenting with one strategy for many different niches, instead of doing exactly the opposite thing.

3. Leverage in advertising opportunities
To make this one as simple as possible, just look at IntelliTXT’s qualification requirements: at least one of your websites has to be generating 500,000 page views or more to be accepted into their network. You will also have to be serving 3000 page views/week to be listed on BlogAds order page.

Which means, even if you have 100 websites serving 5,000 page views/month each, these advertisers are not an option for you. Establish one website generating 500,000 pageviews/month and you’ll be making money with both.

4. “Pushing” new projects through already established ones
Pretty self-explanatory. I’ve done this many times - launch a new site and find a way to seamlessly promote it via other established ones. This helps with building traffic, PR and is a common way to get things kicking among established asset owners. You can’t do that with 50 low trafficked sites, can you?

5. Which is easier to sell?
I’ve been roaming around marketplaces for a while now hoping to find a worthwhile deal, and each time I see a “special bundle sale” I just ignore the listing and move on.

One of the reasons is not wanting to go through the headache of checking 12 domains, dozens of statistics pages and numerous Adsense reports, I don’t think I want to manage xx more sites at once, regardless of how much time and effort I’d put into each one of them.

But that’s not all - selling an established asset is not only easier from the buyer’s perspective; as a seller - think about the idea of capturing dozens of screenshots, answering 5 questions about 3 different sites and transferring many domains in a limited amount of time; and that’s in case somebody actually looked at your thread.

6. The next big opportunity is here, whos profile is higher?
I’m not answering this one for you, but who would you rather pick for a joint venture? someone who proved long term abilities with a recognized website or a webmaster trying to make a quick buck with no time or effort needed?