While roaming around in the DigitalPoint forums i noticed this image in a thread from the Adsense section:

Does this mean Adsense is going to reveal how much they deduct from the publisher’s monthly earnings? I just checked my reports and while the payment pages format has been remapped, i don’t even see the adjustment clause.

This could either mean:

1. Google will be detailing invalid clicks deduction only for those who had high percentage of it. This makes sense if they want to warn publishers with serious amount of invalid clicks so they can work to reduce that.

2. Google will be detailing invalid clicks deduction for all publishers, but has only started with a group of them. This means more of us should see this clause under their earnings starting from January.

Either ways, I’m not really sure what i would do if i saw this clause, invalid clicks is too much of a general definition, is it fraud clicks? publishers with 30% click-fraud usually get banned. Is it the ad-placements? how on earth are they going to track placements on each and every page? and if it’s not any of them, what can get 30% of your earnings deducted but not get you banned?

It seems like Google is tightening the ring around the average publisher’s neck as time passes by. Some real competition has to get into this market before the monopoly is too dominant.